UX Writing and Design: UX Writing Academy Assignment
Clixflow is a WYSIWYG website builder. In a previous project, I wrote and designed a form that collects data on how users intend to use the Clixflow platform. After completing that form, the user is taken to a page that will eventually contain all of their projects. I was tasked with creating a new empty state for the User Projects screen for users who have indicated on the form that they intend to create a portfolio website.
- The empty state should give users easy access to the portfolio templates or let them start a new site from scratch.
- Encourage users to get started with their first project, and make it clear to them how to do so.
- The KPI for this screen is the number of users that start a new project.
I set up my copy doc and drafted several copy options. After finalizing the copy, I designed a graphic to appear on the screen alongside it. Then, I combined the copy and graphic in a simple screen design in Miro.
It would be interesting to see data on how many users select “See Templates” vs “Design My Own.” From there, it would be cool to see which templates are selected most often. I’d also be interested in learning which templates have the highest launch rate and how that compares to the sites that were designed by users.